by Dave Mason 01.31.17
We do a lot of work with people who simultaneously know and don’t know. And we love it, because that’s the way we approach what we do.
Random observations and occasional deep thoughts about the kind of stuff that matters to us. If any of it matters to you, let us know.
Canada gently held a man in its arms the other night, millions of people around the world coming together to share a moment, ostensibly because a single individual needed them, but really because they needed him.
Design rage can only be cured by design. And design is hard work.
I know there are people out there who like to pretend they’re ‘self-made.’ Who claim that it’s their own hard work, smarts, and guts alone that made them successful, and whose lesson for those who aren’t quite as successful is, “well you’re just not hard-working, smart or gutsy enough”. I call bullshit on that.
So if I’m paying you to help create something that doesn’t currently exist, the arrival of the term ‘industry standard’ is a signpost on the road to nowhere.
Took a drive with the family a few weeks back: Charleston, South Carolina via Nashville and Atlanta. Sure we were looking for a little Spring break – from the lingering Chicago winter, of course – but also from the stuff we experience every day. We were looking for a break from the familiar. So while we […]
What other species has been able to graphically encode thought or spoken language?
The next time your favorite organization (sports franchise, bank, airline or design firm for example) lets you down, just imagine how much better it might be if it only sourced its personnel the same way it sources its office supplies.
Sherman, set the wayback machine to 1986. As a rookie designer (I use that term loosely) with his own fledgeling business (another term used loosely), my goals were pretty simple. Find a client. Do the best work possible. Get paid. Repeat. Eventually, build a personal/business brand I could be proud of. Now, operating as a designer in that […]
While it may seem obvious, whether you’re a family or a business, relationships can get stale if they aren’t nurtured and cared for. So COMMUNICATE. Often.
A brand is a core strategic asset. Why would anyone responsible for such a critical aspect of an organization’s well-being allow anything to reduce its value?
Serendipitous discovery is fertilizer for your brain. Add some unexpected elements to whatever you’ve already got in there and you just might grow a new idea or two.
My ‘formative years’, as they say, were the 60s and 70s. And that’s why I became a graphic designer.
My six-year old daughter experienced her first piano recital a few weeks ago. She’d only started playing a few months prior, but had picked up on it very quickly, and as we approached the recital she worked on memorizing and pacing those 25 or so notes.
When my now 18-year old son was about eight or nine, a professional hockey player moved in across the street from us. After getting to know this guy a little, my son finally mustered up the courage to ask him the question that every young hockey player wants an answer to. “How hard is it to make it to the NHL?” His answer has stuck with me ever since.
It’s not out of the ordinary to meet prospective clients who’ll spend an hour or so (or send a 10 page document) outlining the totally unique qualities / challenges / opportunities their organizations represent, only to ultimately ask if my team and I have ever solved their exact problem for another client just like them in their specific industry.
As business owners, we’re all essentially saying the same thing every time we talk to someone about our product or service. Every email campaign, commercial or billboard, every piece piece of print collateral or packaging either subtly whispers this statement or screams it right into our eyes or ears. People need to eat, play, explore, shave, drive, etc. Businesses need to create meaningful connections that lead to making money.
If you hang around the business world long enough, eventually you become familiar with a few maxims and mantras. Here’s one: “What gets measured gets done.”
Engage with people via your social media platforms, market your social presence, and for crying out loud, create good content that makes actual HUMAN BEINGS want to ‘like’ you.
Being a parent is like being in a weird club. Now substitute the words ‘chief marketing officer’ or ‘brand manager’ for the word ‘parent’.
Design is not just what it looks like and feels like. Design is how it works. —Steve Jobs
Asshole. Hero. Dork. Superstar. Loser. Cool. Lame. Weird. Awesome. Bogus. Trustworthy. Sketchy. Nice. Awful. Thumbs up. Thumbs down. Like. Unlike.
It’s probably fair to say that most people love life. It’s probably also fair to say that life is change. So you might think it’s fair to say that most people love change. Wrong.