DePaul University

Helping a prestigious business school tackle a new approach to recruitment.

DePaul University and its Kellstadt Graduate School of Business are nationally ranked and well-known among major employers. Kellstadt’s faculty is renowned and respected for thought leadership, academic achievement and research success.

Converting program viewbooks into digital experiences allowed for targeted messaging for prospective students, beyond the traditional flow of marketing communications.

Based on the chosen program of interest, student, faculty, and alumni testimonials are featured to provide targeted insights for prospective students.
Recruitment videos were created for targeted advertising, and were integrated into digital viewbooks.

Scope of Services

Strategy

Research, analysis, content strategy, campaign strategy

Content

Copywriting, photography, video, motion graphics

Technology

Front-end development, back-end development, content management systems

Branding

Brand application

Design

Integrated campaigns, digital experiences
Taubman Centers, Inc.
Corporate Communications Digital / Web Print / Packaging Video / Motion Graphics