DePaul University

Helping prospective students imagine themselves at DePaul.

With approximately 16,000 undergraduate and 7,600 graduate/law students at its campuses in Chicago’s Lincoln Park and Loop neighborhoods, DePaul University is the 13th largest private university in the United States, the largest private university in Illinois, and the largest Catholic university in the United States.

For prospective college students, the process of visiting their chosen schools is an intellectual and emotional experience. The feelings those visits create can lead to decisions that set them on course for an exciting, challenging, and rewarding educational experience.

The college search can be overwhelming. Making it easy for young people to imagine themselves thriving in a DePaul experience eases the pressure.
There's no question that DePaul's unique attributes appeal to many. This campaign centered on helping prospective students not only think, but instinctively feel, that this is place for them.

Scope of Services

Strategy

Research, analysis, campaign strategy

Content

Copywriting, illustrations

Branding

Positioning, messaging, brand application

Design

Integrated campaigns, print/packaging
Advance Illinois
Digital / Web Print / Packaging