The PGA Tour is a vibrant sports brand expressed through its players, tournaments, properties, architecture, interiors, graphic design and even their apparel. The TOUR's proud tradition and present day vitality is personified by their particular "visual personality." It is expressed through the authentic and intellectual fundamentals. This style is represented by the theme, "Today and Timeless." Within this broad concept breaths the heart, personality and visage of a truly world-class organization.