DePaul University / Campus Visit Experience Kit

From first impressions to major decisions.

To help prospective undergraduates see themselves at DePaul experience, we created a campus visit kit focused on reducing decision fatigue by centering on feelings: what it’s like to learn, grow, and live in the heart of Chicago. The visitor kit included custom illustrations, welcoming collateral, and takeaway materials designed to leave a lasting impression long after the tour ended.

Education

Strategy

Messaging

Campaigns

Aerial view of a cityscape featuring a university campus and lush greenery in the foreground. Text overlay reads "Follow Your Instincts." The distant skyline is visible under a clear blue sky, conveying inspiration and aspiration.

With approximately 16,000 undergraduate and 7,600 graduate/law students at its campuses in Chicago’s Lincoln Park and Loop neighborhoods, DePaul University is the 13th largest private university in the United States, the largest private university in Illinois, and the largest Catholic university in the United States.

For prospective college students, the process of visiting their chosen schools is an intellectual and emotional experience. The feelings those visits create can lead to decisions that set them on course for an exciting, challenging, and rewarding educational experience.

Aerial view of an urban campus with "Follow Your Instincts" in bold white text.

Brochure page with a city map background and a colorful image of autumn trees labeled "It Begins Here." Bright yellow and green blocks on the right display "LIFE@DEPAUL" with directional lines.

The college search can be overwhelming. Making it easy for young people to imagine themselves thriving in a DePaul experience eases the pressure.

A vibrant college campus scene features students relaxing on a grassy lawn. Autumn trees in red and yellow frame the backdrop. Text reads "It Begins Here" at DePaul University.

Open magazine spread featuring "DEPAUL" text over a cityscape of Chicago. A brick building and train tracks are in the foreground.

A teacher points at a student's work in a classroom on the right page; text on the left reads, "Open your mind. Then, some books."

Open magazine spread showing a city sidewalk with trees on the left and a bright green section on the right. Text reads "Lose Yourself in Finding Yourself" and "Student Life."

An infographic with various statistics about a city's education highlights, including being in the top 25 for service learning and having 99% of classes taught by qualified staff.

Four black and white tickets: Chicago airport tag, Chicago Bulls game, Cubs baseball, and DePaul Theatre School, each with distinct text and motifs.

Yellow-green brochure cover titled "LIFE@DEPAUL," featuring icons of Chicago's O'Hare, basketball, and public transit. DePaul University details at the bottom.

The image features a collage of urban scenes with bold white text overlaying phrases like "Learn," "Play," and "Travel."

Black brochure cover featuring "DePaul Campus Maps" in bold white text, accompanied by arrows and a small emblem below, set against a plain background.

Map of Lincoln Park campus with building labels on the left and a color photo on the right showing a building, lush trees, and a lamp post.

There’s no question that DePaul’s unique attributes appeal to many. This campaign centered on helping prospective students not only think, but instinctively feel, that this is place for them.

A black brochure with yellow-green accents with an autumn tree photo and the words 'It Begins Here.' A map with highlighted paths indicates journeys, suggesting direction and planning.

A brochure cover and inside page. The cover is yellow-green with the title "Financing Your Degree at DePaul" in bold white letters. The inside page titled "Share Your Thoughts" includes a campus visit evaluation form with checkboxes and options for campus tours.

A collection of DePaul University brochures lays open on a surface. Includes bright green and black covers with text about financing, student life, and campus maps.

A collage of brochures featuring urban landscapes and motivational phrases like "It begins here" and "Follow your instincts," with vibrant yellow-green tones.