Principles before process.
Approach
At Multiple, we believe that good design isn’t just how something looks — it’s how it works, what it represents, and how well it delivers on a shared vision. That’s why our work is grounded in principles, not just processes.
Every project is an opportunity to align strategy with creativity, insight with impact. And while no two projects are alike, we follow a proven framework to build smarter, more meaningful brands and experiences.
Input
Synthesizing
Alignment
Consensus
Execution
Input: Immersion through discovery
We dive deep into stakeholder interviews, competitive audits, data reviews, and discovery sessions to surface the truths that matter. This isn't just about collecting information — it's about uncovering what’s essential. We seek out tensions, opportunities, blind spots, and hidden strengths, all to inform what comes next.
Synthesizing: Making sense of the complex
Once we gather inputs, we map them into insight. This phase is about sense-making — translating complexity into clarity. We create documentation that highlights key themes, data visualizations that reveal patterns, and strategic frameworks that help stakeholders see the full picture. These outputs aren’t just artifacts; they’re springboards for decision-making.
Alignment: Framing the vision
With a shared understanding in place, we move toward alignment. This is where strategic positioning, core messaging, objectives, and milestones are clearly articulated. It’s about building consensus around a purpose—and plotting the clearest path forward. Whether it’s a brand narrative, UX strategy, or campaign objective, everything ties back to goals we’ve set together.
Consensus: Creative iteration with intent
Design isn’t decoration — it’s direction. Through iterative creative development, we explore how strategy takes shape visually. Whether we’re designing a new identity system or prototyping an interface, each round is an opportunity to validate assumptions and strengthen conviction. We work closely with clients to refine and approve direction, ensuring the final output is not only distinctive but durable.
Execution: Bringing brand systems to life
We dive deep into stakeholder interviews, competitive audits, data reviews, and discovery sessions to surface the truths that matter. This isn’t just about collecting information — it’s about uncovering what’s essential. We seek out tensions, opportunities, blind spots, and hidden strengths, all to inform what comes next.
Input: Immersion through discovery
We dive deep into stakeholder interviews, competitive audits, data reviews, and discovery sessions to surface the truths that matter. This isn’t just about collecting information — it’s about uncovering what’s essential. We seek out tensions, opportunities, blind spots, and hidden strengths, all to inform what comes next.
Synthesizing: Making sense of the complex
Once we gather inputs, we map them into insight. This phase is about sense-making — translating complexity into clarity. We create documentation that highlights key themes, data visualizations that reveal patterns, and strategic frameworks that help stakeholders see the full picture. These outputs aren’t just artifacts; they’re springboards for decision-making.
Alignment: Framing the vision
With a shared understanding in place, we move toward alignment. This is where strategic positioning, core messaging, objectives, and milestones are clearly articulated. It’s about building consensus around a purpose — and plotting the clearest path forward. Whether it’s a brand narrative, UX strategy, or campaign objective, everything ties back to goals we’ve set together.
Consensus: Creative iteration with intent
Design isn’t decoration — it’s direction. Through iterative creative development, we explore how strategy takes shape visually. Whether we’re designing a new identity system or prototyping an interface, each round is an opportunity to validate assumptions and strengthen conviction. We work closely with clients to refine and approve direction, ensuring the final output is not only distinctive but durable.
Execution: Bringing brand systems to life
Finally, we build. The approved direction becomes a full brand system: from logo files to type hierarchies, from templates to toolkits, from digital assets to campaign collateral. Every expression is crafted to be functional, flexible, and future-proof — ensuring that what we create doesn’t just launch well, but lasts.