DePaul University / Kellstadt Graduate School of Business Digital Viewbook

Best-in-class recruiting.

An integrated marketing campaign for DePaul’s prospective graduate-level students.

Education

Strategy

Campaigns

Interactive

Motion

The text "See Business Differently" overlays the image of a group of diverse students collaborates, looking at a tablet.

For the Kellstadt Graduate School of Business, we developed a digital-first content experience tailored to prospective MBA and graduate students. By converting traditional viewbooks into interactive platforms, we allowed users to explore program offerings through targeted messaging, student and alumni testimonials, and embedded recruitment videos.

Website screenshot of DePaul University Kellstadt Graduate School. It features diverse students, program highlights, and a "Challenge or Opportunity?" headline.

DePaul University's Kellstadt Graduate School webpage lists various master's programs like MBA, Finance, and Marketing and the background image shows people in discussion.

Based on the chosen program of interest, student, faculty, and alumni testimonials are featured to provide targeted insights for prospective students.

A classroom with a professor presenting to students seated in a semicircle. The text reads "Master of Science in Entrepreneurship" at DePaul University.

Text highlights career outlooks and degree plans and a man in a suit sits in an office setting on a DePaul University webpage.

University webpage for desktop and mobile with a skyline view of skyscrapers under a clear blue sky. Bold text reads 'Join a community of achievers'

Infographic titled "Top in Chicago" from DePaul University's Kellstadt School shows three pie charts detailing student residence, age upon entering, and enrollment type.

A man in glasses and a suit speaks confidently against a light background. Text beside him quotes his emphasis on blending theory and practice in education.

Skyline view of tall buildings under a clear sky, featuring text about DePaul University's Kellstadt Graduate School of Business, emphasizing community.

DePaul University admission information webpage for the Kellstadt Graduate School of Business. Sections include MBA, MS, and international admission requirements.

Three mobile screens display a business school website. The first shows a menu overlay, the second features two people in discussion, and the third has a woman speaking.

Recruitment videos were created for targeted advertising, and were integrated into digital viewbooks.