Constellation Brands / Annual Review

Raising a glass to a stellar year.

A leader in the beer, wine, and spirits industry, Constellation Brands is one of the fastest-growing large consumer product goods company in the U.S. at retail, and it drives its pursuit to deliver what’s next.

Retail

Strategy

Messaging

Identity

Print

Interactive
Image showcasing five Corona beverage products on a clean, white background. From left to right: two Corona Refresca cans in Passionfruit Lime and Guava Lime flavors, a Corona Premier bottle next to a can, and a Corona Familiar bottle. The text discusses new products and brand extensions for consumer experiences.

Based in Victor, New York, Constellation Brands (NYSE: STZ) is the visionary company behind beer, wine, and spirits brands such as Corona Extra, Modelo Especial, Ballast Point, Robert Mondavi, Kim Crawford, Ruffino, The Prisoner, SVEDKA Vodka, and High West Whiskey, to name just a few. We helped them document and celebrate a year of stellar achievements in their 2018 Annual Review and Company Profile.

Two covers for Constellation Brands are shown. The left is white with gray vertical text reading "MOMENTUM" and business-related terms. The right has a starry night background with similar text.
A laptop display shows a split screen: left depicts a boxing match in a blue ring with "Corona Extra" branding; right contains text about brand building.
The image displays a magazine spread with graphs, product images, and people in social settings and highlighting beverages.
Two bottles of Cooper & Thief wine, with labels visible, stand next to a bottle of Ballast Point beer and the text discusses cross-category innovation.

One of Constellation’s strengths is its ability to introduce product extensions that capitalize on existing brand equities.

Two cans of Corona Refresca, one in yellow for Passionfruit Lime, the other in pink for Guava Lime. Both show fruity designs, water droplets, and "Imported from Mexico" text.
The image shows two spreads featuring various event posters and images. The left page displays a boxing match poster and colorful crowd scenes. The right page includes concert events, an empty stadium, and a movie-themed illustration and the text overlays describe the events.
A spreads from a report. Left page shows a worker operating machinery in a bright factory setting. Right page features six images: factory vehicles, storage tanks, construction, workers walking, machinery, and a vineyard. Text discusses operational excellence and efficiency.
Two bottles, "The Real McCoy" rum and "Copper & Kings" brandy, are displayed. Surrounding images depict distillery scenes and branding elements.

Constellation’s bold investment in the legal cannabis industry has made headlines across the financial world.

Two digital tablets displaying business presentations. The top tablet shows a text about growth opportunities, with a group in a modern office. The bottom tablet features text on emerging markets, a "Canopy Growth" logo, and plant images.
A six-pack of Funky Buddha Floridian beer with vibrant orange packaging depicting a sunset and palm trees. A single Hop Gun IPA can is beside it. Two images show a brewery production line with colorful Funky Buddha bottles.
A group of people gathered, smiling and talking, creating a lively and collaborative atmosphere. Text overlays detail a company’s values and mission, emphasizing teamwork and passion.
Collage of community service images with people in purple shirts painting, posing by a mural, and gathering as a large group. Text highlights $4.5M donated and 1,400+ organizations supported in 2018.
A collage of twelve images showing diverse individuals, group activities, landscapes, and technology.
Infographic showing environmental data: greenhouse gas emissions bar chart, water intensity figures overlaid on images of agriculture, manufacturing, and solar panels, highlighting sustainability efforts. Includes percentages and volume metrics on waste diversion, composting, and the use of renewable energy.

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