Adello Biologics

Looking at similarity differently.

A partnership that laid the groundwork for growth, trust, and an acquisition.

Healthcare

Strategy

Messaging

Identity

Interactive

Photography
Abstract dark background with a detailed molecular structure centered. Overlaid text reads, "Led by science. Driven by passion." in light typeface.

Brand Strategy and Visual Identity

Adello Biologics is a pharmaceutical company specializing in biosimilars — high-quality, lower-cost alternatives to branded biologics. Multiple partnered with Adello to evolve how the company presented itself to the world. From repositioning the brand to refreshing its digital presence, we worked closely with leadership to sharpen the company’s narrative, reinforce its scientific credibility, and build a foundation for trust. The result: a brand that helped express Adello’s value not only to patients and providers, but to prospective talent and future acquirers alike.

Brand guidelines featuring typography, logo usage, and color palette. Left shows type samples in sleek fonts. Right displays a vibrant color scheme with shades of purple and blue. Center highlights a logo with grid alignment.
A dark background featuring six minimalist icons: target, chess knight, chemistry flask, line graph, network nodes, and test tubes, symbolizing strategy and science.

Photography

We led art direction for a new suite of employee portraits and facilities imagery, produced in collaboration with Gregory Miller Pictures. These visuals brought humanity and professionalism to the brand system. To complement these assets, we also curated a library of modern scientific stock photography — carefully selected with client-side subject matter experts to reflect the real equipment and environments behind Adello’s products.

A scientist in a lab coat and safety goggles carefully uses a pipette in a laboratory. She appears focused and precise. Laboratory equipment is visible in the background.
A gloved hand carefully handles a syringe from a sterile tray, evoking a sense of precision and clinical focus in a medical setting.
A scientist in a lab coat and blue gloves writes in a notebook. In the foreground, a blue tray holds vials, suggesting a focused research setting.
A person's hand places a tray filled with small, clear vials with blue lids into a laboratory machine.

Corporate Website

To bring the brand to life online, we overhauled Adello’s website — redesigning the architecture, visuals, and content to better reflect its vision and values. This included reorganizing site architecture, refreshing content to reflect a more honest and consumer-oriented tone, and building a flexible CMS. We also provided full front-end and back-end development, ensuring the site could scale alongside the business.

Website mockup for Adello Biologics featuring a dark background with a 3D molecular structure. Central text reads 'Led by science. Driven by passion.' The left sidebar has navigation links. A mobile version is shown beside it, maintaining the same design elements.
Image of three smartphone screens displaying a professional bio, data visualization, and product development statuses on a dark blue background. The first screen features a black and white portrait with descriptions of a professional role and experience. The second screen shows a circular chart with check marks. The third screen lists development statuses for two products with progress indicators.
A dark-themed website layout with four screens. Top left: a beaker with "The future of biologics." Top right: text on biosimilars. Bottom left: a grayscale portrait of a man with a brief description. Bottom right: a vial with "Purpose-driven products."
Dark-themed webpage design featuring a microscope and the text 'Advancing accessibility.' The page includes phrases like 'Looking at similarity differently' and 'Developed locally, Focused globally.' Six professional grayscale portraits are shown.

“The team is collaborative, listens to concerns and executes great work product, again and again.”

Celina Dopoulos | Sr. Director, Brand Strategy & Commercial Operations

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