Great Lakes Protection Fund

Celebrating 30 years of impact and investment in the Great Lakes region.

Not-for-Profit

Strategy

Messaging

Campaigns

Interactive
Coastal landscape with waves in the foreground and a forested shoreline. The logo is on top and the text reads "30 Thirty Years of Impact, Great Lakes Protection Fund."

The Great Lakes Protection Fund has been investing in impact-focused projects for the last 30 years. GLPF’s efforts—along with the teams they have collaborated with—have taken on significant challenges such as invasive species, secure and healthy water, and pollution in the Great Lakes region.

Multiple created a microsite to celebrate GLPF’s milestone anniversary and to share the stories of some of the Fund’s most successful investments. Through the microsite and designed social media content, GLPF targeted its audience of policymakers, public land stewards, and innovative companies.

Animation of the 30 year anniversary logo for the Great Lakes Protection Fund on a white background
Homepage with a white background that showcases the 'Great Lakes Protection Fund' celebrating 'Thirty Years of Impact.' The title 'Impact.' is centered, followed by text explaining the fund's dedication to positive environmental change over 30 years. It highlights investments, accomplishments, and future goals. The tone is inspirational and forward-looking. Decorative blue elements are included at the top and bottom.

Clear and concise messaging was established to emphasize the Fund’s mission and the impact created by each project.

Smartphone displaying aerial view of a coastline with waves and lush greenery. Text reads, "Our teams have inspired regional action with large-scale results."
Mockup of the homepage stories showing an environmental theme with sections on water safety, invasive species, and pollution prevention. A sidebar asks 'What's Next?' with a nature image.

Since the Fund started, it has invested over $85 million in regional innovation projects with global impacts.

A serene beach scene with a path through dune grass leading to a calm lake under a clear blue sky. Text reads, "Our mission is to identify, demonstrate, and promote regional action to enhance the health of the Great Lakes ecosystem."
Icons representing five concepts: a torch for leadership, a fish for invasive species, buildings plus rain for urban strategies, a farmhouse for rural strategies, and wavy lines for flow regimes.
Black and white photo of four men in suits. They are smiling; one holds papers. Quote on the right about forming the Council of Great Lakes Governors.
A social post for Great Lakes Protection Fund titled 'Launched a $17 Billion Ballast Treatment Industry' with a dark world map background. Features intricate network lines and a fish illustration, marking 30 years of impact.
A social post for Great Lakes Protection Fund with a worm's eye view looking up at tall trees in a forest with the text "44 Million Acres of Forests Managed Sustainably."
Three social media posts by Great Lakes Protection Fund. Each features a different environmental initiative with images of water, a ship, and greenery.

Next

This is not science fiction.

Indigo Space Systems