Meitheal Pharmaceuticals / Brand Campaign

Stories of resilience, strength, and hope.

Meitheal Fertility, a division of Meitheal Pharmaceuticals, partnered with Multiple to launch a video series featuring women’s stories highlighting their fertility journeys, offering hope and encouragement to individuals or couples facing fertility challenges.

The interview format was designed to be casual, comfortable, and unscripted to capture the depth and personal aspects of each woman’s fertility journey. These heartfelt stories were edited for social campaigns, industry events, and websites to share Meitheal Fertility’s simple belief that everyone deserves access and affordability on their journey to have a family.

Behind the scenes photo of a woman being interviewed about her fertility journey.

We collaborated with the Meitheal Fertility team and RA Imaging to document the profound and personal journeys of these brave women navigating their fertility experiences. Being a part of this shoot was incredibly moving, and we’re proud to help shine a light on these important stories.

Behind the scenes photo of a woman with her daughter being interviewed about her fertility journey.

“The IVF journey led us to the daughter we were supposed to have. If we had started an adoption journey before IVF, we wouldn’t have the daughter that we have. So I am thankful for my IVF journey because it led us to the best gift we ever received.”

Katie