More signal. Less noise.
Ona Media Co. helps brands create meaningful connections through social and digital media. As the company evolved, its visual identity no longer reflected the energy and strategic thinking behind its work. Multiple partnered with Ona to clarify its positioning and develop a flexible brand system designed for an increasingly dynamic digital landscape.
Not just a logo.
Our first step was to understand who “she” is. Ona means she in Czech, but she isn’t defined by a single trait. She can be energetic or thoughtful, playful or sophisticated, depending on the conversation.
That idea informed the entire identity system. Rather than creating a static mark, we developed a flexible visual language that can express different facets of the brand while maintaining a recognizable core. The result is an identity that feels both cohesive and alive across social content, campaigns, digital experiences, and branded materials.
From motion behavior to color and typography, every element was designed to help Ona communicate with greater clarity, confidence, and personality.
A social first mindset.
Beyond the identity, the Multiple creative team developed a comprehensive brand toolkit to support the organization’s marketing efforts across digital and physical touchpoints. The system extends seamlessly from social content and campaign creative to presentations, merchandise, and web experiences.
The result is a cohesive brand that helps Ona show up consistently while remaining adaptable to the evolving needs of clients, audiences, and platforms.
A website that behaves like social.
Traditional websites often ask visitors to navigate before they engage. Ona’s audience was already conditioned by social platforms — to scroll, discover, and consume content in a continuous stream.
To meet those expectations, Multiple designed a digital experience inspired by social behaviors rather than conventional website structures. Content was prioritized over navigation, visual storytelling over hierarchy, and engagement over destination pages. The result is a website that feels familiar to modern audiences while providing the flexibility and control of a branded platform.
“Multiple took our vision further than we imagined — building a brand system that’s social-first without being trendy, and where our clients can literally see themselves reflected in it. Our new identity challenges conventional agency aesthetics and finally feels ours distinctly.”
Brittany Abdool — Founder & CEO, Ona Media Co.