Sedgwick / Brand Publication and Website

Leading-edge thinking.

Sedgwick sought a partner to name, design, and launch a digital quarterly magazine. The objective was to produce a digital publication that presented as an independent risk industry thought-leadership magazine, rather than a repurposed blog. Each digital edition of edge is accompanied by a traditional print PDF for downloading and limited print runs at industry events.

Professional Services

Strategy

Naming

Print

Interactive

Photography

A collection of open magazine spreads and tablets displaying various articles and designs for Sedgwick Edge. Themes include technology, organizational culture, and innovation, with vibrant images and text.
A yellow car is encased in a clear, conical dome on a white background. The text above reads, "Shift your priorities to align with your ultimate objective: brand protection" in light blue.
The image displays four magazine covers, all titled "Edge" with different cover designs and issue numbers (002, 016, 019, 022). Each cover has unique imagery and thematic text.
An open booklet displays a smartphone surrounded by blue app icons in front of a car image. Text is on the right page. The tone is modern and technological.
An open magazine shows black and white trucks carrying large colored banknotes on the left page. The right page contains text. The tone is artistic and informative.
Open magazine showing a clock overlaying a silhouette of a person with text that reads "Unexpectedly, I Will Be Out." The right page has an article.
Open magazine depicting a blue silhouette with clock hands on the right page, surrounded by the text "Monday I Need to..." Evokes a theme of time management and productivity. Left page contains columns of text.
A crumpled U.S. map with text reading, "In 2016, there were 13 weather events across the United States with losses exceeding $1 billion each," conveying a sense of urgency.
Collage features people holding phones, a red banner partially showing white letters, a crowd from behind, and a gloved hand with a petri dish, conveying chaos and scrutiny.
Open magazine displaying a variety of chairs in different styles and colors, including blue armchairs and wooden stools.

Digital Experience

Our team crafted a dedicated digital platform powered by a custom WordPress CMS, enabling efficient management and deployment of each edition. The responsive, interactive site elevates the Sedgwick brand, channels online traffic, improves SEO, and simplifies sharing of industry stories via social media.

Three mobile screens display articles. The first discusses civil unrest, featuring a cracked glass background. The second highlights $10 million verdicts with a large green circle. The third focuses on business challenges and solutions in a text-heavy format.
An open magazine displays a graphic of eight employee ID badges with photos, arranged in a circle. The badges have blue borders and black lanyards.
A tablet screen displays a webpage with an image of a blue lanyard and two ID cards against a yellow background.
A person holds a smartphone displaying an article titled "Time matters: Improving access to behavioral health services in the workplace." The background is a blue and orange gradient, and the image suggests a focus on mental health awareness.
Tablet displaying text with a graphic highlighting "Over 50%" in large blue numbers. Sidebar icons for navigation. Text discusses remote work trends.
Open magazine spread with geometric design on the left page, featuring varied triangular photos in blue and gray tones. Right page has text titled "Culture as a Differentiator."
Stacks of neatly bundled paper and dollar bills with brown labels marked "Payout" and various numbers, symbolizing financial management and accumulation.
Open magazine showing pages with text and syringe graphics. Left page has a pink circle with a quote about vaccination trends. Right page features more syringes and text discussing a legal perspective.
Stylized pattern of syringes arranged diagonally on a white background. Pink circles and dashed lines interconnect some syringes, creating a network.
A person in a suit looks through a megaphone at a large price tag with a crossed-out "$9.99" and new price "$0.00." The background is blue with polka dots.
A person in a suit looks through a megaphone at a large price tag with a crossed-out "$9.99" and new price "$99.99." The background is blue with polka dots.
House shape filled with aerial map imagery, connected by dashed lines to a satellite, drone, and smartphone, illustrating technology integration.