UIC College of Medicine

It happens here.

Tagline, power words and selected messaging enables the institution to challenge the notion that the UIC College of Medicine is a “well-kept secret”.

Education

Healthcare

Strategy

Messaging

Identity

Campaigns

Print

Photography
Text 'Inspired Medicine' is mirrored in black font on a light blue background. The alternating alignment creates a dynamic and thought-provoking look.

The thematic communication campaign is designed to meet the institutional objectives of being versatile enough to accommodate the diverse and dynamic programming that occurs at the UIC College of Medicine, in addition to representing specific and meaningful ideas about the organizational priorities.

White text saying "It happens here." on a green background.
The image features the words "Illuminating," "Inclusive," "Intelligent," "Impassioned," "Innovative," and "Inventive" above mirrored text reading "Medicine," on a pale blue background.
Grid layout diagram with various configurations. The large grid (A) is divided into narrow columns; smaller grids (B, C, D) are stacked vertically with different proportions.
This image shows a six-pages from the communication campaign brand manual that features text, graphs, and images. Slides cover themes, power words, branding colors, and imagery style.
Abstract illustration featuring swirling shapes in vibrant colors. Top left is bright red with circles, merging into a blue area with curved lines. Swatches of colors are laid out below in red, orange, pink, light blue, and blue.
The image features a book cover with a portrait of a smiling man on top, vibrant abstract patterns beneath, and the text "Inventive Medicine."
A scientist in a lab coat writes notes with a quote about wanting to help others. Beside them, on a black background, is an artificial heart with "16%" overlaid.
The left features the cover of a case study booklet with a person with augmented reality glasses and "Illuminating Medicine." Right shows a brain scan with "326" highlighted. Text on right reads "I live to make people smile and feel better no matter how dark the situation."
Three case study booklet covers feature individuals with text overlays. One shows a man labeled "Inventive," another a woman with VR goggles labeled "Illuminating," and the third a joyful woman labeled "Inspired." The word 'Medicine' can be found mirrored below each word.
On the left there's the cover of the case study booklet with a Woman smiling, ‘Inspired’ text with the word 'Medicine' mirrored underneath. The image to the right is an internal spread that has a lab scene with motivational quote and then a chemistry flask with '87%'
Three pocket folders side by side: green, blue, and gray, each with the phrase "It happens here." in white text, college logo bottom right.
Grid layout featuring five photos and four orange text blocks about video applications. Images of a person with a VR headset, mechanical gears, and statistical graphics create a tech theme. Text includes phrases like 'It happens here' and highlights the UIC College of Medicine Office of Advancement.
Two contrasting postcard designs. Left: A woman in a red outfit lies against a decorative backdrop with the words 'Inside Medicine' overlaid. Right: A minimalistic layout with a quote, 'My purpose and passion drive me to help make a difference.'
Three "Thank You" cards from a College of Medicine, each with a unique design: gray, red with abstract shapes, and robotic-themed. The phrase "It happens here" is on a blank card.

Lifestyle imagery courtesy of Greg Miller Pictures.

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