Kevin Krueger

Principal / Creative Director

Kevin Krueger is an accomplished brand communication designer.

Formerly a partner in internationally recognized design firm SamataMason / smbolic, his work for a diverse range of clients such as the PGA Tour, Whirlpool, Devon Energy, International Truck, and Motorola has been honored internationally in numerous competitions and publications including AIGA Communication Graphics, The Art Directors Club, The Type Directors Club, Communication Arts, Applied Arts, Graphis, and How Magazine.

A graduate of Ohio University, Kevin is a former Chicago Chapter board member of the American Institute of Graphic Arts (AIGA), a frequent lecturer at design schools and organizations, and has served as a juror for numerous design competitions.

He's also a co-founder of Cusp Conference LLC, the annual Chicago-based conference about ‘the design of everything,’ PowerPlayer Inc., a company dedicated to helping youth hockey coaches teach young athletes through feedback, and ForthLevel, a corporate off-site rental facility in Chicago's West Loop.