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Messaging
Illustrated ‘all in’ wordmark in green with playful Bel Brands characters—Babybel, Boursin, The Laughing Cow, and Bel for All For Good—raising their armsSpeaker presenting at Bel Brands’ ‘All In’ leadership summit, standing at a podium in front of large green ‘all in’ brandingMini Babybel cheese image in between the All In logoSpeaker on stage at All In 2024Collage of graphic elements from the All In 2024 campaignLaughing cow cheese image in between the All In logoA panel of speakers at All In 2024Lobby video displays for Bel Brands All In 2024 Summit experienceCollage of eight viewbook covers posters featuring diverse subjects like business, arts, communication, and media, each with engaged people and bold text.A person in a lab works with equipment and test tubes, while two others in the background discuss. The text reads, “Do you see it? That different view that makes innovation possible?”Aerial view of an urban campus with "Follow Your Instincts" in bold white text.A vibrant college campus scene features students relaxing on a grassy lawn. Autumn trees in red and yellow frame the backdrop. Text reads "It Begins Here" at DePaul University.Open magazine spread featuring "DEPAUL" text over a cityscape of Chicago. A brick building and train tracks are in the foreground.A teacher points at a student's work in a classroom on the right page; text on the left reads, "Open your mind. Then, some books."Open magazine spread showing a city sidewalk with trees on the left and a bright green section on the right. Text reads "Lose Yourself in Finding Yourself" and "Student Life."An infographic with various statistics about a city's education highlights, including being in the top 25 for service learning and having 99% of classes taught by qualified staff.The image features a collage of urban scenes with bold white text overlaying phrases like "Learn," "Play," and "Travel."Abstract dark background with a detailed molecular structure centered. Overlaid text reads, "Led by science. Driven by passion." in light typeface.