Connect. Collaborate. Coach.
Since 2011, The Coaches Site has been the go-to educational resource for coaches at all levels of ice hockey. Offering insights and intelligence on every aspect of coaching—rooted in the Xs and Os of strategy and tactics, but extending to sports psychology, communication, nutrition and fitness, and more—TCS is a global forum for coaches looking to connect and collaborate with a community that includes some of the best an brightest, all focused on sharing their insights and intelligence.
Identity
The Coaches Site needed an identity that could connect with coaches instantly and perform across a wide range of touchpoints. Rooted in the familiar Xs and Os of sports strategy, we developed a bold, flexible visual system that brings the language of coaching into the brand itself. Integrated with dynamic sports imagery, the system creates energy and impact while reinforcing the organization’s purpose: to connect, communicate, and collaborate.
The Coaches Site is positioned as the central hub for the global coaching community, creating a place for coaches to connect, exchange ideas, and learn from one another across teams, regions, and countries. Since the rebrand, TCS has seen an increase in membership and the continued success of its annual coaching conference.
Digital Platform
Alongside the new identity, Multiple reimagined the TCS digital platform through a complete UI/UX redesign. Working closely with the TCS development team, we created a more intuitive experience that brings the coaching community together with direct access to expert insights, educational resources, events, and perspectives from across the game. Built to encourage exploration and continued learning, the platform makes a growing library of coaching knowledge more accessible to coaches at every level.