Adello Biologics is a pharmaceutical company specializing in biosimilars—high-quality, lower-cost alternatives to branded biologics. Over several years, we partnered with Adello to evolve how the company presented itself to the world. From repositioning the brand to refreshing its digital presence, we worked closely with leadership to sharpen the company's narrative, reinforce its scientific credibility, and build a foundation for trust. The result: a brand that helped express Adello’s value not only to patients and providers, but to prospective talent and future acquirers alike.
Adello Biologics
A partnership that laid the groundwork for growth, trust, and an acquisition.
We began by developing a full brand platform—defining Adello’s mission, vision, values, and personality—and framing its role within a rapidly changing biologics market. We then created a complete visual identity system, spanning logo, iconography, animation, palette, typography, image treatments, and data visualization styles. The final system balanced scientific rigor with business clarity—designed to resonate with investors, potential clients, and recruits alike.
The team is collaborative, listens to concerns and executes great work product, again and again.
Celina Dopoulos | Sr. Director, Brand Strategy & Commercial Operations
To bring the brand to life online, we overhauled Adello’s website—redesigning the architecture, visuals, and content to better reflect its vision and values. This included reorganizing site architecture, refreshing content to reflect a more honest and consumer-oriented tone, and building a flexible CMS. We also provided full front-end and back-end development, ensuring the site could scale alongside the business.
We led art direction for a new suite of employee portraits and facilities imagery, produced in collaboration with Gregory Miller Pictures. These visuals brought humanity and professionalism to the brand system. To complement these assets, we also curated a library of modern scientific stock photography—carefully selected with client-side subject matter experts to reflect the real equipment and environments behind Adello’s products.
Employee portraits and facilities images were produced in partnership with Gregory Miller Pictures.
Scope of Services
Strategy
Research,
analysis
Content
Photography
Technology
Systems architecture,
front-end development,
back-end development,
content management systems
Branding
Positioning,
visual identity systems,
brand guidelines,
brand application
Design
Digital experiences
Taubman Centers, Inc.
Corporate Communications
Digital / Web
Print / Packaging