West Central Association

Designing a civic banner system for a neighborhood of character.
Multiple Inc, West Central Association - Chamber of Commerce

As the Chamber of Commerce for the West Central Area and a delegate agency for the City of Chicago’s Department of Planning and Economic Development, the West Central Association is dedicated to promoting the area to encourage healthy business and community development.

Multiple created a banner system that positions sponsors as collaborators in WCA’s mission to advance the West Central area. The implemented system unifies the WCA brand visuals using a flexible system while incorporating neighborhood character.

Multiple Inc, West Central Association - Chamber of Commerce
Multiple Inc, West Central Association - Chamber of Commerce
Multiple Inc, West Central Association - Chamber of Commerce
Multiple, Inc West Central Association - Chamber of Commerce
Multiple Inc, West Central Association - Chamber of Commerce
The banner messaging and visual system employs a clear hierarchy of information, maximizing legibility from the ground while remaining visually consistent.
Multiple Inc, West Central Association - Chamber of Commerce
Multiple, Inc West Central Association - Chamber of Commerce
Multiple Inc, West Central Association - Chamber of Commerce
Multiple, Inc West Central Association - Chamber of Commerce
Multiple Inc, West Central Association - Chamber of Commerce

Scope of Services

Strategy

Content strategy, campaign strategy

Content

Copywriting

Branding

Messaging, visual identity systems

Design

Environmental experiences
Eby-Brown
Corporate Communications Digital / Web Marketing / Campaigns Video / Motion Graphics