West Central Association

Street pole banner system emphasizing the West Central Area neighborhood culture.

As the Chamber of Commerce for the West Central Area and a delegate agency for the City of Chicago’s Department of Planning and Economic Development, the West Central Association is dedicated to promoting the area to encourage healthy business and community development.

Multiple created a banner system that positions sponsors as collaborators in WCA’s mission to advance the West Central area. The implemented system unifies the WCA brand visuals using a flexible system while incorporating neighborhood character.

The banner messaging and visual system employs a clear hierarchy of information, maximizing legibility from the ground while remaining visually consistent.

Scope of Services


Content strategy, campaign strategy




Messaging, visual identity systems


Environmental experiences
Corporate Communications Digital / Web Marketing / Campaigns Video / Motion Graphics