Essex Realty Group

Drawing on more than 25 years of experience, Essex Realty Group’s unique perspective reflects an unparalleled depth of market-specific knowledge.

Founded in 1990 with a mission to provide the highest level of consultancy brokerage services to Chicago’s mid-market real estate investors, Essex Realty Group provides its clients with the best information available so they can optimize decision-making regarding buying, selling, holding, refinancing, or exchanging their properties.

Essex Realty Group looked to us to help them evolve their overall branding and communication to better reflect the company's culture and the experience it offers to both internal and external audiences.
Following an extensive audit, we worked to develop and implement a new corporate identity and rolled out new brand positioning and messaging built around a clearly defined set of attributes and a carefully crafted strategy.
Over a period of approximately twelve months, we developed a wide range of brand communication assets including video, printed and digital collateral, a website driven by the company's internal property management database, and a template system designed to help brokers better control the flow of information.

Scope of Services

Strategy

Research, content strategy

Content

Copywriting, photography

Technology

Systems architecture, front-end development, back-end development, content management systems

Branding

Positioning, messaging, visual identity systems, brand guidelines, brand application

Design

Digital experiences, print/packaging

Marketing

Email campaigns
Multiple
Marketing / Campaigns Print / Packaging