Founded in 1990 with a mission to provide the highest level of consultancy brokerage services to Chicago’s mid-market real estate investors, Essex Realty Group provides its clients with the best information available so they can optimize decision-making regarding buying, selling, holding, refinancing, or exchanging their properties.
Essex Realty Group
Drawing on more than 25 years of experience, Essex Realty Group’s unique perspective reflects an unparalleled depth of market-specific knowledge.
Essex Realty Group looked to us to help them evolve their overall branding and communication to better reflect the company's culture and the experience it offers to both internal and external audiences.
Following an extensive audit, we worked to develop and implement a new corporate identity and rolled out new brand positioning and messaging built around a clearly defined set of attributes and a carefully crafted strategy.
Over a period of approximately twelve months, we developed a wide range of brand communication assets including video, printed and digital collateral, a website driven by the company's internal property management database, and a template system designed to help brokers better control the flow of information.
Scope of Services
Strategy
Research,
content strategy
Content
Copywriting,
photography
Technology
Systems architecture,
front-end development,
back-end development,
content management systems
Branding
Positioning,
messaging,
visual identity systems,
brand guidelines,
brand application
Design
Digital experiences,
print/packaging
Marketing
Email campaigns
Multiple
Marketing / Campaigns
Print / Packaging