Essex Realty Group

Reflecting perspective.

Drawing on more than 25 years of experience, Essex Realty Group’s unique perspective reflects an unparalleled depth of market-specific knowledge.

Real Estate

Strategy

Messaging

Identity

Print

Interactive

Motion

Photography

Founded in 1990 with a mission to provide the highest level of consultancy brokerage services to Chicago’s mid-market real estate investors, Essex Realty Group provides its clients with the best information available so they can optimize decision-making regarding buying, selling, holding, refinancing, or exchanging their properties.

A business card for Essex Realty Group showing contact details with a modern blue geometric logo with subtle blue map design on the back.

Essex Realty Group looked to us to help them evolve their overall branding and communication to better reflect the company’s culture and the experience it offers to both internal and external audiences.

A team of four people engage in a discussion in Multiple's office with exposed brick walls and storyboard sheets pinned to walls.
A grid of images showcases a realty group's brand materials, including logos, color schemes, office images, and staff portraits.
Silhouette of a person holding a folder stands beside a poster. Poster shows two people discussing on a rooftop with city skyline; text promotes Essex Realty Group.

Following an extensive audit, we worked to develop and implement a new corporate identity and rolled out new brand positioning and messaging built around a clearly defined set of attributes and a carefully crafted strategy.

A slide from the Essex Realty Group presentation showing imagery of two men in suits with sunglasses in a window's reflection. Text reads: "The Chicago investment real estate market has changed since 1990. Our personal, collaborative, and idea-driven approach has endured."
Essex Realty Group marketing material showcasing a courtyard with lush greenery between apartment buildings. Contact information and company message on the left.
Real estate flyer featuring images of eight apartment buildings with listing details. Header reads: 'Just listed! Call for more information before it's too late.' Essex company logo and contact info visible.

Over a period of approximately twelve months, we developed a wide range of brand communication assets including video, printed and digital collateral, a website driven by the company’s internal property management database, and a template system designed to help brokers better control the flow of information.

Split-screen image: Left, a modern office building with text overlay about real estate success; Right top, people in a meeting; Right bottom, a residential property.
A screenshot of a mobile website showing a brick building under a blue sky on a real estate site. Text reads, "Since 1990, Essex has served Chicago's Investment Real Estate Market."
Website layout with navigation links at the top and showcasing a real estate listing by Essex Realty Group. Features a multi-story building under a blue sky. Listing details include the location, number of units, price, and highlights of the property.
Mobile interface displaying real estate filters for "Logan Square," "Price," "Property Type," and "Status." Below, a photo of buildings with trees.
Mobile app screens displaying a property listing. Features include a courtyard photo, property details, interior image, realtor profiles, and a location map.
The team page of the Essex Realty Group website for displaying a real estate team's professional headshots with names and contacts.

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