Fresenius Kabi USA / +RFID / Brand Strategy

Building an extensive portfolio of RFID pre-tagged medications.

+RFID^® is a portfolio of RFID-enabled, pre-tagged medications manufactured by Fresenius Kabi. Launched in 2020, the portfolio supports a safer and more efficient inventory process for hospital pharmacies.

Healthcare

Strategy

Messaging

Naming

Identity

Campaigns

Interactive

Motion

Brand Identity Development

Multiple created the +RFID brand and a system of materials to launch the new portfolio and its first product into the market. Backed by research and insights, Multiple developed key messaging to communicate why +RFID is a worthwhile investment. Through journal ads and educational materials, customers are driven to a custom microsite for more information about RFID-enabled products.

+RFID Portfolio – Fresenius Kabi USA

The +RFID identity was developed to work across a broad range of sizes and applications, from digital screens to small, printed product labels.

The image illustrates RFID symbols on medical packaging. On the left, there's a syringe and vial, labeled with product code and NDC. On the right, a carton box shows similar labels.

Diagrams were created to show where the +RFID logo can be found on product labels and packaging for easy identification.

Responsive Website Design

Multiple developed a responsive microsite with animated illustrations to further explain how the +RFID Smart Labels arrive ready-to-read, which saves time and supports a safe, more efficient medication inventory process.

Animated infographics were created to show the RFID Inlay being placed under the printed label.

A person in a white coat uses a tablet, displaying the Fresenius Kabi +RFID website with medical imagery and text.

Marketing Campaign
A launch strategy was created to raise awareness for the new +RFID portfolio through a system of brand materials that can be updated and reused as additional products become available. Multiple continues to support the +RFID brand’s annual marketing strategy and product launches.

Open magazine showing an advertisement for +RFID medication inventory management featuring various medical vials and syringes on a blue background.

Flyer promoting ++RFID-tagged medications by Fresenius Kabi. Left side features medicine bottles and syringes on a blue background. Right side lists benefits like efficiency and compatibility. QR codes included for more information.