"Let us get this straight... you want us to create and produce an "Iron Chef type of cooking show" within the next eight weeks? Thanks for thinking of us, but NO."
After saying no to the initial request, we proposed a quick sprint with the Performance Food Group team to rethink what this "show" concept could be. We then offered the following:
- Produce four episodes, each based on one of the core turnkey food solutions
- Film in their corporate test kitchen over two days
- Introduce Chef Lonnie, the head corporate chef, as the celebrity host
- Bring in their top chefs to face off in a 15-minute cooking challenge
- Base the judging criteria on taste, ease of preparation, portability, and relevance to the individual food brands
- Brand the show as FreshTakes, representing a new perspective on grab-and-go convenience store foods.
They said go! So we got… cooking.
