Fresenius Kabi USA

Building an extensive portfolio of smart labeled medications.

+RFID™ is a new portfolio of smart labeled medications manufactured by Fresenius Kabi. Launched in 2020, the +RFID portfolio supports a safer and more efficient inventory process for hospital pharmacies.

Multiple created the +RFID brand and a system of materials to launch the new portfolio and its first product. Backed by research and insights, Multiple developed key messaging to communicate why +RFID is a worthwhile investment. Through journal ads and educational materials, customers are driven to a custom microsite for more information about +RFID and the available portfolio.

Visit site

The +RFID identity was developed to work across a broad range of sizes and applications, from digital screens to small printed labels.
Multiple developed a responsive microsite with animated illustrations to further explain how the +RFID Smart Labels are designed.
A launch strategy was created to raise awareness for the new +RFID portfolio through a system of brand materials that can be updated and reused as additional products become available.

Scope of Services

Strategy

Research, content strategy, campaign strategy

Content

Copywriting, motion graphics, illustrations

Technology

Front-end development

Branding

Messaging, naming, visual identity systems, brand guidelines, brand application

Design

Integrated campaigns, digital experiences, print/packaging

Marketing

Email campaigns, SEO/SEM
Advance Illinois
Digital / Web Print / Packaging