Celebrating 50 years of progress.
Prevent Child Abuse America is the nation’s oldest and largest organization committed to preventing child abuse and neglect before it happens. The organization promotes science-informed programs and resources that enable kids, families, and entire communities to thrive — today, tomorrow, and for generations to come.
PCAA approached Multiple to help commemorate its 50th anniversary with a visual identity and campaign platform that honored the organization’s legacy while creating momentum for the future. What began as a logo design engagement evolved into a broader year-long partnership supporting milestone communications, fundraising, and event storytelling leading up to the organization’s anniversary gala.
Our work started with the development of a 50th anniversary logo system designed to feel both celebratory and enduring. The identity needed to work across a wide range of applications, from digital communications and social media to environmental graphics, presentations, and event materials, while remaining closely connected to the organization’s established brand.
Campaign Strategy
As the engagement expanded, we collaborated with the Prevent Child Abuse America team to shape a broader anniversary campaign strategy and messaging framework focused on impact, advocacy, and community support. To help bring the campaign to life in a more personal and human way, we directed and photographed families whose stories reflected the organization’s mission and nationwide reach.
Engagement and Support
Throughout the year, we developed a range of supporting materials including campaign assets, presentation systems, and a case for support deck designed to help communicate the organization’s vision and strengthen donor engagement ahead of the culminating anniversary gala. The result was a cohesive anniversary platform that not only celebrated 50 years of impact, but also helped position Prevent Child Abuse America for its next chapter.
