Multiple

What’s Fun?
Multiple Inc, X No. 2 Fun

We all know what fun is. Clowns are fun right? Wrong.

Yet millions of people have paid millions of dollars to sit in dark rooms to watch scary clowns do nasty things for fun. So 'fun' is a weird concept. It cannot be defined, but we all know it when we see it, or when we feel it.

X is a thematic publication conceived, explored, investigated, researched, written, designed, photographed, illustrated, developed, and produced by your friends at Multiple Inc.

Multiple Inc, X No. 2 Fun
We reached out to our network and asked this one question. Most of the answers were unsurprising, relatable, and generally fun-sounding. Some were a little too honest for print or polite company. Anonymity can reveal strange truths.
Multiple Inc, X No. 2 Fun
WTF?
People like to swear. Or maybe there were some sailors among those polled. 4% of the answers we collected included something obscene. Maybe that says more about the company we keep than anything else.
Multiple Inc, X No. 2 Fun
Multiple Inc, X No. 2 Fun
Multiple Inc, X No. 2 Fun
Believe it or not, we’re genetically
programmed to seek out fun.
Multiple Inc, X No. 2 Fun
Multiple Inc, X No. 2 Fun
We take design seriously, but we’re not above using our powers for a little fun once in a while.
Multiple Inc, X No. 2 Fun
Multiple Inc, X No. 2 Fun
Multiple Inc, X No. 2 Fun

Scope of Services

Strategy

Research, analysis, content strategy, campaign strategy

Content

Copywriting, photography, illustrations

Design

Integrated campaigns, print/packaging

Marketing

Social media campaigns
Evolved Science
Branding / Identity Corporate Communications Digital / Web Print / Packaging