What’s Fun?

We all know what fun is. Clowns are fun right? Wrong.

Yet millions of people have paid millions of dollars to sit in dark rooms to watch scary clowns do nasty things for fun. So 'fun' is a weird concept. It cannot be defined, but we all know it when we see it, or when we feel it.

X is a thematic publication conceived, explored, investigated, researched, written, designed, photographed, illustrated, developed, and produced by your friends at Multiple.

We reached out to our network and asked this one question. Most of the answers were unsurprising, relatable, and generally fun-sounding. Some were a little too honest for print or polite company. Anonymity can reveal strange truths.
People like to swear. Or maybe there were some sailors
among those polled. 4% of the answers we collected
included something obscene. Maybe that says more
about the company we keep than anything else.
Believe it or not, we’re genetically
programmed to seek out fun.
We take design seriously, but we’re not above using our powers
for a little fun once in a while.

Scope of Services


Research, analysis, content strategy, campaign strategy


Copywriting, photography, illustrations


Integrated campaigns, print/packaging


Social media campaigns
Evolved Science
Branding / Identity Corporate Communications Digital / Web Print / Packaging