Sedgwick

Leading-edge thinking for the risk, benefits, and integrated business solutions industry.

Headquartered in Memphis, Tennessee, Sedgwick is a leading global provider of technology-enabled risk, benefits, and integrated business solutions with more than 27,000 employees located in 65 countries.

Sedgwick was looking for a partner to help name, design, and develop a new digital quarterly magazine. The goal was to create a digital publication that visually felt like a standalone, risk industry, thought leadership magazine, and not just a solution that appeared to be a traditional blog format. Our team worked to design a self-contained digital solution that was built on a custom Wordpress CMS allowing for streamlined management and execution of each unique edition.

For each execution of the Edge, our team reviews content and curates custom artwork. Upon approval, we migrate the final copy and custom visuals into the CMS. Our goal with each addition is to position Sedgwick as an innovative, cutting edge thought leader. The responsive and highly interactive platform positions the Sedgwick brand, drives online traffic, provides additional SEO, and allows for the ability to easily share a wide range of industry-related stories through social media channels. Each digital edition is also accompanied by a traditional print PDF version of the magazine for download and printing of short-run hard copies for industry-specific events.

We provide ongoing digital maintenance of the Edge including design and development of all new editions.

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Scope of Services

Strategy

Content strategy

Content

Photography, social content

Technology

Front-end development, back-end development, content management systems

Branding

Naming, visual identity systems
DePaul University
Marketing / Campaigns Print / Packaging