Sedgwick / Brand Campaign

Elevating care awareness.

Since working with Sedgwick over the years and establishing the “Caring Counts” brand messaging platform, Multiple was asked to take it to the next level, a level Sedgwick had not ventured before. Conceptualize and produce a 30-second national broadcast TV spot to be featured on the Golf Channel during the Folds of Honor Collegiate Golf Tournament.

Professional Services

Messaging

Campaigns

Motion

People wading through knee-deep floodwater on a city street. The text reads, "When lives and businesses are disrupted," conveying urgency and concern.
Black and white image depicting a car accident scene. A shattered windshield and smoke are visible, conveying a chaotic and intense atmosphere. Text overlays read 'claims occur' and 'sedgwick' in the bottom corner.
A minimalist image with the word "caring" in gray against a white background, conveying simplicity and gentleness. "Sedgwick" logo is at the bottom right.
A man places a comforting hand on another's shoulder, conveying empathy. "Caring listens" text emphasizes support and connection in a softly lit room.
A woman with curly hair drives, gazing attentively through a sunlit window. Text reads "caring makes it right."
The image features the Sedgwick logo with a blue globe icon beside the name "sedgwick" in lowercase letters. To the right is the phrase "caring counts."

With the new opportunity, Sedgwick sought to bring fresh, bold thinking to build upon the core messaging in an engaging, heartfelt, and memorable way. Two scripts were developed and presented with an immediate positive reaction. We then re-presented, featuring the classic 1972 song “Lean on Me” by Bill Withers. From the first note and paired with the script, it instantly made the heartfelt, familiar connection they were looking for.

On behalf of Sedgwick, we acquired a limited-time use of the original song for two broadcast TV spots. In collaboration with RA Imaging, an original-composed music option was also created so Sedgwick could use the spots after the agreement had expired.

Blurred black and white image of a steering wheel, with the text "When lives and businesses are disrupted." A logo says "Sedgwick" at the bottom right.
Two individuals wearing surgical masks in a dimly lit setting. Text reads, "When injury or absence claims occur," conveying a serious tone. Sedgwick logo in corner.
A minimalist image with the word "caring" in gray against a white background, conveying simplicity and gentleness. "Sedgwick" logo is at the bottom right.
Two hands gently hold another, displaying empathy and care. The text "caring listens" highlights the compassionate connection between them.
A physical therapist assists an older man in a blue shirt with arm exercises. Medical charts are visible on the wall. The mood is supportive and caring.
The image features the Sedgwick logo with a blue globe icon beside the name "sedgwick" in lowercase letters. To the right is the phrase "caring counts."