Our clients—mostly corporations—typically come to us because they want to create or strengthen relationships. They may have problems or challenges they want to overcome, or see opportunities they hope to capitalize on through strategic brand communication. Our job? To learn as much as we can about them, and to develop and implement solutions designed to help them achieve their specific goals.

OK, restaurant with the awesome sign. You've got my attention, and I'm thinking I might just act on the curiosity you've created. You want to create brand loyalty? Just remember that while it's true I may 'need' food, we both know there are plenty of options. And we both know that our first experience together can go one of three ways—good, bad, or whatever—and that in business, two of those results are negative.

For brands, authenticity is huge. Trust is huge. Violating trust not only makes you look shady, but it can get you and your business in a lot of trouble, if not with the Facebook / Twitter police, then for sure with potential investors and/or actual customers or fans. Best bet? Grow your fan base the good old fashioned way.