Brand Identity Essentials

Multiple is honored to be included in the second edition of Brand Identity Essentials written by Kevin Budelmann and Yang Kim of Peopledesign.

The book breaks down the 100 principles of building brands with a variety of examples from design leaders such as Alan Cooper, Collins, Design Army, Multiple, Pentagram, and many others.

Excerpt from Brand Identity Essentials—

Despite everything that’s been written about brands, many are forgettable. In this second edition of Brand Identity Essentials, we present even more ideas for building strong brands. You may know a great brand when you see it, but brand builders often lack the vocabulary and tools to improve. Making a great brand great is easier said than done.

This book is a guide for people who build brands: leaders, managers, and makers. The pages that follow explore the elements of brand identity, a much-referenced but often elusive topic for people who make day-to-day decision about tactics, tools, and teams. This book address what can seem like fuzzy and subjective topics, connecting business to creativity and strategy to execution. It is all for learners and educators, serving as a course curriculum to teach and learn about brand building. Educators and course designers may find this book helpful in developing assignments for the classroom. Students may find the content helpful in making decisions and filling gaps.

We hope that all manner of learners and professionals find this book helpful as their work adds to the cultural narrative of branding building.