UIC College of Medicine

Tagline, power words, and selected messaging enables the institution to challenge the notion that the UIC College of Medicine is a “well kept secret”.

The thematic communication campaign is designed to meet the institutional objectives of being versatile enough to accommodate the diverse and dynamic programming that occurs at the UIC College of Medicine, in addition to representing specific and meaningful ideas about the organizational priorities.

Lifestyle imagery provided courtesy of Greg Miller Pictures.

Scope of Services

Strategy

Analysis, campaign strategy

Branding

Messaging, visual identity systems, brand guidelines, brand application
Multiple
Marketing / Campaigns Print / Packaging