UIC College of Medicine

Tagline, power words and selected messaging enables the institution to challenge the notion that the UIC College of Medicine is a “well-kept secret”.

The thematic communication campaign is designed to meet the institutional objectives of being versatile enough to accommodate the diverse and dynamic programming that occurs at the UIC College of Medicine, in addition to representing specific and meaningful ideas about the organizational priorities.

Lifestyle imagery provided courtesy of Greg Miller Pictures.

Scope of Services


Analysis, campaign strategy


Messaging, visual identity systems, brand guidelines, brand application
Marketing / Campaigns Print / Packaging