About 12 years ago, during the 2008 recession, we started using the term “nimbility” to describe our young design firm. In case you haven’t heard the term, the Urban Dictionary now provides this definition: The art of being nimble.

An EVP at a 60,000+ employee multinational organization, on this particular day he wasn’t interested in talking much about any current or future projects. He just wanted to hang out. And vent.

Whatever new ventures you're embarking upon, whatever opportunities you’re considering for personal and professional growth, whatever resolutions and milestones you’re committing yourselves to, even if they make your stomach turn, if you give them your all and finish the job, victory is yours.

So what does the process of raising kids have to do with the process of strategic design / brand communication?