So what does the process of raising kids have to do with the process of strategic design / brand communication?

Why go to these lengths to produce our own conference? It’s an opportunity to clue young minds in (we’ve all got kids) to the idea that they might be able to design the future instead of just living in it. It’s an opportunity to gather a whole bunch of otherwise-unconnected people together and see what might happen. And it’s an investment in our own intellectual / creative selves.

If you're not doing everything you can to put your best self out there 100% of the time, if you're not being the absolute best at whatever it is you do, offering fair value and a consistently positive experience, and if you're not communicating clearly, honestly, authentically and strategically with the people who matter the most to you, you're probably not going to matter much to them. And that means opinionomics is going to get you.

Innovation demands change. Innovation demands examining the known, finding it wanting, and then creating the previously unknown. It demands all kinds of behavior that’s contrary to the basic human instinct to cling to the ‘now’ in case the ‘whatever’s next’ is way, way worse.